Incepted in 2019, Atomaday is an agritech revolutionary brand that has invested resources to build an effortless technology infrastructure to benefit farmers. Over the last year itself, Atomaday has grown its footprint, covering 400 acres of land where the brand contracts farms and collaboratively grow 180+ different types of vegetables. This model has helped farmers increase their income 5 fold, besides freeing them from price fluctuations, control of the local mandis over l produce demand, and other restrictions that limit the earning potential of our farmers.
With an agri-tech model based on collaborative farming, the brand has onboarded and introduced farmers to a guided-farming approach, supported by agronomists. The brand’s app which is a first-of-its-kind precision video shopping experience for fruits and vegetables has been enabling the farmers to sell their produce directly to the consumers and avoid issues related to supply chain management and commission agents. The app uses the latest technology that enables a precision video shopping experience for consumers, and an effortless onboarding process for farmers across the spectrum.
Ambitious plans have been laid out this year to onboard 5000 acres of operational farmlands to actively produce 1000+ varieties of vegetables and serve 5 major cities in South India & West India. As a brand that is benefiting the farming community, Atomaday’s mission complements the ‘Atmanirbhar Bharat initiative.
Vinay Raghu Prasad, Founder, Atomaday, said, “ Our vegetables and fruits are rich in natural nutrients and minerals. How do we ensure this, every day? We harvest our products when they are at the peak of their nutritional value and flavor. Our farmers are trained to diligently follow the growth of vegetables, under the guidance of farming specialists and agronomists. These specialists collectively ensure that the vegetable and fruit are harvested when it is tender and flavourful in order to offer the best nutritional benefits to our consumer.”