After its announcement into the Indian markets, eRise – Drive Electric, the automotive arm of KL group, focuses on an aggressive roadmap for expanding its dealer network in India. The company announces its ‘eRise Partner’ program and has set its goal at 200+ dealers across 175+ locations in India.
eRise manufactures long-range, high-performance electric two-wheelers explicitly built for Indian road conditions. The company shall launch its three low-speed electric scooters immediately in the next few days. The company has already sold over1000+ scooters in its pilot program and is planning to sell 10,000+ vehicles by the end of the fiscal year.
To expand its outreach, under the ‘eRise Partner’ program, partners will receive the best possible support to augment new markets for eRise scooters. The company has also established a robust onboarding process for new partners, including special training. In addition, the partners will enjoy access to special pricing models, sales enablement support, benefits calculators and other marketing material. The partners will also benefit from a eRise expert to assist throughout the customer engagement journey.
The company already has a strong presence in 10+cities and now aims to extend this to Pan India. eRise aims to strengthen its position in the growing markets and capture the business opportunity not just in metros but in Tier 2 and Tier 3 cities as well. The company also plans to launch its exclusive stores by the end of this year.
Commenting on the plans, Mr. Mithlesh Jain, Co-founder, eRise – Drive electric , said, “We have seen strong traction during our pilot launch of the scooters. We are all set to launch our products in the coming days, and to build the thrust; we are looking to build the dealer network concurrently. We understand dealers’ challenges in this space, and our eRise partner program aims to address the same. We intend to enable and empower our partner network so that we can all grow together.”
The Made in India, Made for India electric scooters are manufactured in the 95,000 sq ft. state-of-the-art manufacturing facilities in Rohtak, Haryana, in the suburbs of Delhi. It currently can manufacture 30,000 vehicles/per year.