Press release: Mumbai, India – 16 July 2020: InterMiles, the leading loyalty & rewards programme, has introduced an expanded range of opportunities that will enable members to broad-base their earning potential of the digital rewards currency, InterMiles. ‘InterMiles Everyday’ will enable members to earn assured InterMiles as they conduct their daily transactions.
The lockdown has prompted new habits and behaviors to take hold as members adjusted to a disruption in availability products, access to services and social distancing norms. Taking cognizance of increase in adoption of digital services, InterMiles App will provide meaningful opportunities for members to earn more across activities such as online learning & reading, retail, healthcare, bill payment & recharges, and
gift cards, through ‘InterMiles Everyday’.
Mr. Vikas Chandak, Senior VP & Head – Business & Strategic Partnerships, InterMiles said, “We are excited to share with our members that InterMiles earning is no longer occasion driven, it is every day. InterMiles Everyday allows our members to find quick and easy ways to earn InterMiles on a daily basis via our App and engage with various aspects of the program. The pandemic has prompted consumers to actively seek convenient ways of interacting with brands. InterMiles Everyday is in sync with the evolving habits, lifestyle & constraints of our member community and offers instant miles earning opportunities. As we grow InterMiles Everyday, we hope to make the InterMiles earning a very rewarding daily habit.”
As new habits take hold, members are spending a lot more time online – buying, learning, accessing entertainment and building social connections have all become increasingly virtual. Towards making InterMiles earning an everyday habit, InterMiles Everyday has opened a range of fun & engaging activities like Quizzes and Games which members can enjoy while sitting at home. Additionally, encouraging our
members to stay fit, InterMiles Everyday will allow members to earn miles for steps they take on a daily basis through its new feature Step to Miles. Through unique partnerships InterMiles enables its members to earn miles for all their online shopping across players like Amazon, Flipkart and Zivame, as well as while learning on Udemy, Economist, TedX and Eduonix. InterMiles is continuously expanding these partnerships towards becoming more relevant on a daily basis.
InterMiles serves as a ubiquitous, alternate currency of choice that members can earn on every spend as well as use accumulated InterMiles for a reward of their choice. Members can continue unlocking rewards across Amazon, Shoppers Stop, Flipkart, and over 2,500 merchandise options on the InterMiles Reward store.
About InterMiles
InterMiles is one of the world’s leading Loyalty & Rewards Programme. – Its ubiquitous rewards and recognition currency, also called InterMiles, helps close to 10 million InterMiles members fulfil their travel and lifestyle aspirations. The program lets members make every day transactions and lifestyle experiences more rewarding by earning InterMiles across, essential services, healthcare, wellness, learning, shopping, dining, travel and more. Members can then redeem these miles for over 2,500 merchandise options.