GURUGRAM, India – February 23, 2021 – Samsung, India’s most trusted consumer electronics and No.1 refrigerator brand, today announced a revolution in direct cool refrigerators with a new range of Digi-Touch CoolTM 5in1 single door refrigerators. The new refrigerators come with an advanced digital touch technology that will empower consumers to control their refrigerator settings with a simple touch without opening the refrigerator door and help save energy by retaining cooling.
The new refrigerator range starts at a price of INR 17,990 and will be available in four new floral patterns – Delight, Blossom, Marble White, and Twirl.
Designed to offer more storage space and convenience, Samsung’s new direct cool single-door refrigerators come with the patented Digi-Touch Cool 5in1 technology that enables consumers to change temperature as per the season and de-frost it when required, with a simple touch.
The other 5in1 features include Power Cool that allows up to 53% faster ice making and 33% faster cooling. In case the refrigerator temperature rises above 9°C due to a power outage, the Black Out Notification feature will notify via flickering lights on the touch panel and the refrigerator will switch to Auto Express cooling to help consumers prevent food wastage. Consumers can also save up to 28% energy during winters or at night when high-grade cooling is not required by selecting Eco Mode on the touch panel.
As a part of its 2021 line-up, Samsung is also expanding its extremely popular Curd Maestro™ feature across the entire range including the entry-level direct cool range as well as frost-free and side-by-side refrigerators.
“Single door is the largest refrigerator segment in India and to expand it further, we at Samsung are committed to bringing innovations that transform the lives of our consumers. Our latest Digi-Touch Cool™ 5in1 refrigerators are designed to offer enhanced convenience, storage space, and energy efficiency, all must-have features that consumers look for in a refrigerator. Humbled by the love Indian consumers have shown for our Curd Maestro™ range, we will now offer this unique feature across all capacity segments. We are confident that the new 2021 line-up of refrigerators will further strengthen our market leadership in this category,” said Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India.
Price, Offers & Availability:
Samsung’s new Digi-Touch Cool 5in1 range will be available across all retail channels and on Samsung’s official online store Samsung Shop from February 23 and will start at a price of INR 17,990, bringing in a combination of features and technology. This year, four new floral patterns have been launched – Delight, Blossom, Marble White, and Twirl – in the Direct Cool range.
Samsung has launched Direct Cool Single Door Refrigerators with Digi-Touch Cool 5in1 technology in two capacities – 198 liters and 225 liters, with 225 liters being a new capacity option. The new lineup comes with a 10-year warranty on the compressor and digital inverter technology with stabilizer-free operations. Samsung understands that the design of a refrigerator is extremely important as it adds to the overall home décor. The stunning new range with premium horizontal curve design and GARO handle will add strong aesthetic appeal to your living space.