BYJU, LeadSquared Extend Partnership for 6 years to Create a Streamlined Student Acquisition Process

Press release- BYJU’S, India’s ed-tech company and the creator of India’s most loved school learning app has extended its partnership with LeadSquared, a leading CRM catering to the top ed-tech institutes in India for the next 6 years.

LeadSquared supports BYJU’S to manage multiple operations from acquiring new students, building pro-active call center teams to getting an overview of the sales operations. The extended partnership will unlock the full potential of digital transformation and work towards ensuring a seamless student experience.

BYJU’S Spokesperson said, “We are glad to extend our partnership with LeadSquared. Together we will unlock the full potential of digital transformation and work towards ensuring a seamless student experience.”

Education and learning in India are going through a paradigm shift, and one sector that has bloomed, as a result, is edtech. This industry is essentially leading the change towards digital, to cater to the evolving needs of the 21st-century learner. Where static practices such as mass- emailing fail to work in the fast-paced edtech space, forward-thinking organizations are looking at advanced sales & marketing tools that match the technical innovation of their core offerings.”- says Nilesh Patel, Co-founder & CEO, LeadSquared. “Being associated with BYJU’s since all these years, we have been working towards equipping their sales and marketing teams with tools to manage student journeys, build better processes across their business units, and measure ROI in real-time. LeadSquared is excited to extend this partnership and together we look forward to delivering significant value to our clients.”

LeadSquared Education CRM is built for tech-first learning businesses to acquire new students, engage them through targeted communication, track and guide the sales teams (both call center and field sales) and get performance analytic reports for every aspect. It helps in measuring the critical metrics without getting lost in curating data from excel sheets. Thereby, improving teams’ effectiveness and enhancing the student experience.


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