Hemogenomics joins forces with Kapture CRM to automate its sales operations

Bengaluru, 19th January 2021: Kapture CRM, an enterprise-grade cloud-based SaaS CRM (Customer Relationship Management) platform, has signed up with Bengaluru-based Hemogenomics, a fast-growing company in the healthcare industry and the pioneers in introducing Nucleic Acid Testing in India. Hemogenomics will be using the Kapture CRM platform to manage and optimize its sales processes.

Hemogenomics is a progressive organization committed to bringing advanced health screening solutions to India for the early detection and prevention of adverse health conditions. Its 100+ member strong team works with the single-minded focus of saving lives.

Kapture CRM, which offers an integrated customer service platform with industry-specific workflows, has made relevant customizations to meet the current needs of Hemogenomics. Using Kapture’s mobile CRM system, Hemogenomics can now track and monitor the performance of their on-field sales agents, who can easily record the details of client meetings and follow-up updates on the app itself.

Commenting on this partnership, Mr. Sheshgiri Kamath Co-founder & CEO, said, “Hemogenomics is at the forefront of the healthcare industry and we were excited to bring in a solution that helps them manage their core sales processes in an efficient and intelligent manner. We look forward to working with their team and helping them optimize their customer-focused workflows.”

Mr. Sumit Bagaria, CEO, Hemogenomics, said, “As a fast-growing enterprise in the healthcare sector, we were facing a challenge to efficiently manage our sales team and ensure adequate coverage across the country. With Kapture, we have managed to automate the entire process. We now have complete visibility on our on-field sales teams, lead updates, and customer data. The implementation of Kapture CRM has made a huge impact on the efficiency of our daily operations.”

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