Interview with Mr Noah, Co-Founder of Fijit

Fijit is a meme game arcade designed to provide a much-needed break from the daily grind. It’s the ultimate stress buster, allowing you to unwind, laugh, and compete with friends. Perfect for those in-between moments like traffic jams, bathroom breaks, or quick respites, Fijit offers an ever-expanding collection of endless fun with silly meme games and engaging entertainment. Dive into the world of Fijit and discover a unique gaming experience that guarantees laughter and friendly competition.

Mr Noah, Co-Founder of Fijit has embarked on a journey that blends entrepreneurship, comedy, and podcasts. Born in a small town in Goa, from his early foray into stand-up comedy and podcasting to his stints in startups and investment, Noah’s path is truly fascinating. Noah started doing standup comedy in the 12th grade while preparing for JEE. He went on to study at BITS Goa, where he started a podcast, “Don’t Follow The Leader,” where he interviewed notable founders, VCs, and entertainers, on a mission to find a recipe for success, by talking to “society’s exceptions”, and in the process, captivating audiences, inspiring a new generation of aspiring entrepreneurs, and building an active YouTube channel.

Noah’s passion for startups led him to join an early-stage VC fund, where he rapidly progressed from video editor to writing investment theses and managing the community. He then joined Pillow Fund, where he worked very closely with the founders, in a product role, and learned how to listen to users and turn ideas into actual usable products.

Fijit has also officially launched its app on the Play Store for Android users. Fijit offers an ever-growing library of simple yet engaging games perfectly suited for those in-between moments in your day, whether stuck in traffic or just needing a quick study or work break.

Why did you choose to become an entrepreneur?

“I believe that the path of entrepreneurship was not a conscious choice I made, but rather a path that unfolded organically for me. From a young age, I’ve had an innate passion for creating, problem-solving, and building things from the ground up. While I hadn’t initially set out with a predetermined plan to dive into the world of startups, I found myself irresistibly drawn to it. This journey feels like destiny more than a deliberate decision.

What was the idea behind establishing this startup? What is the USP of your business?

In response to the demanding and fast-paced lifestyles prevalent today, we recognized the need for a unique solution that caters to people’s limited time and desire for engaging entertainment. Inspired by this insight, we embarked on a mission to create a platform akin to Netflix but exclusively tailored to hypercasual games. Our vision was to provide a space where players could seamlessly tap into a world of ever-evolving, bite-sized gaming experiences.
The concept behind our venture is rooted in acknowledging the time constraints that modern life imposes on individuals. Traditional long-form content often doesn’t align with these constraints, leaving many seeking easily accessible and captivating alternatives. This led us to craft a platform that brings a constant influx of new and intriguing gaming content to the forefront of people’s entertainment choices.

To further enrich the gaming experiences, we’ve taken a step beyond pure gameplay. We infuse our games with narratives, themes, and relatable elements that transform these seemingly straightforward games into immersive adventures. By introducing storytelling and thematic elements, we bridge the gap between entertainment and engagement, allowing players to connect with the games on a deeper level.

At its heart, Fijit isn’t just about games; it’s about forging connections, sparking emotions, and weaving stories that resonate with players on a personal level. Our dedication to constantly reinventing and enhancing the hypercasual gaming landscape is what fuels our journey. As the digital realm continues to evolve, we remain steadfast in our commitment to providing a haven of accessible, enriching, and delightful gaming moments, redefining the very essence of casual gaming as we know it.

What kind of challenges and obstacles were faced by you in the beginning? Please elaborate.

Looking back, the journey from ideation to implementation was marked by numerous phases of growth. The time invested in perfecting our technology, nurturing our team, establishing our legal framework, and refining our operational processes was an investment well worth the effort. The challenges we encountered served as the crucible that forged our resilience and resourcefulness. With each obstacle surmounted and lessons learned, we inched closer to our vision of delivering an unparalleled gaming sanctuary to users worldwide.

How has been the journey so far? Any particular learning?

The journey has had its ups and down, but has been super rewarding. Learned that listening to the users is paramount, and having a strong team, and the right support system, makes the super hard task of building a tech company a lot easier

Future Plans

In our pursuit of achieving this ambition, we recognize that the pathway isn’t solely paved with technology and game mechanics. It’s also about fostering a sense of community and camaraderie. We envision Fijit not just as a gaming platform but as a shared experience that brings people together, allowing them to bond over challenges, compete in friendly rivalry, and share the thrill of victory.

The journey to becoming the quintessential mobile gaming app is marked by dedication and an unwavering commitment to excellence. It’s about continuously enriching our library with games that span a spectrum of genres, from puzzles to adventures, ensuring there’s something for everyone. It’s about employing innovative techniques to capture the essence of cultural diversity and weave it into our games’ narratives.

As we move forward, we draw inspiration from the giants that have paved the way before us, understanding that reaching every mobile phone requires not just technological prowess but a deep-rooted understanding of user needs and desires. We are resolute in our mission to redefine the gaming landscape, creating a space where joy, engagement, and connection converge seamlessly, transcending the boundaries of age, geography, and background. The road ahead is both exciting and challenging, but with determination, creativity, and a touch of magic, we believe we can make Fijit a cherished and integral part of every casual gamer’s digital journey.

Growth of the Brand

Over 20,000+ games have been played in under 2 weeks since we officially launched. Growing every day. New games being released every week


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