Mixed Route Juice, a Delhi-based boutique social and creative agency best noted for its disruptive content ideas has forayed into the trending short video content segment by launching its new vertical of MRJ Shorts. Which will cater to its zippy viewers through its short format munchable content pieces.
The objective to enter this segment was motivated by the fact that short-form videos provide more leeway to create hard-hitting, relatable videos that get right to the point without the time commitment of longer-form content. It is incredibly easy for someone to watch a video more than once if it is only 8 seconds long. With so much material to choose from, it’s critical that yours is optimized to its full potential, striking the ideal mix to reach clients and capture their attention. Video marketing can help a company increase sales, conversions, and brand awareness.
Speaking about what prompted the brand to swoop into this segment, Amrita Sharma, Co-founder and Creative Head, Mixed Route Juice said “Our experience with past few campaigns tell us that video formats give 76% more ROI in terms of leads, visibility, or whatever your metric is.”
“Today, 80% of our clients that invested in video content said they would do it again. We decided to build a unique vertical specializing in short format video content creation because of this, as well as the increasing trend of consumers across categories to consume short video content. The team consists of ten experts, and we’re on track to expand in the following quarters.” she added.
MRJ shorts are ideal for viewers with a low retainer appetite or who are looking for unique videos that meet their needs and the users will be able to publish their material across a variety of platforms, including social networking sites, and they will be able to promote it through Google advertisements and use it for display campaigns.
Mixed Route Juice till date has partnered with a number of renowned clients and some of the well-known names in its portfolio include, Dhara cooking oils, bestech group, Safal stores, Jovees Herbal, Stellar Foods, JW Marriott New Delhi, DLF, Thomson, White WestingHouse, Bharti Realty and with the launch of MRJ shorts, the company is all equipped to work with clients of all sizes and are looking forward to support small businesses and startups.