Taboola the discovery platform announced an exclusive partnership with The Hindu, one of India’s leading publishers. The partnership will see The Hinduusing Taboola’s discovery platform across all of their regional sites on mobile and web to maximize traffic, and increase audience engagement and monetization.
The Hindu implemented Taboola Feed, a continuous scroll that provides readers with a seamless flow of personalized content and videos that the user might be interested in discovering next to keep users engaged on a publisher’s site. The Hindu also leveraged Taboola Newsroom’s insights and A/B testing capabilities, providing editorial teams with actionable insights and data about content performance in real-time, allowing them to test the performance of headlines, thumbnails and story placements in real-time and discover topics their users are most interested in reading about. The platform also provides editors with unique insights on trending topics from Taboola’s network.
The partnership, which launched early this year, has already helped The Hindu increase its revenue by 34% year-on-year and increase Click Through Rate (CTR) by 55%.
Taboola is committed to helping publications grow their revenue and help their readers discover content they may like but never knew existed.