Delhi, July 2021: Volnaa, the Delhi-based startup has launched canned water as one of its key offerings to the customers. The uniqueness comes from the fact that the company does not use single-use plastic to package their product which reduces waste and pollution VOLNAA is launching canned mineral water in 500ml variants.
The water is sourced directly from the Himalayas and is enriched with essentials vitamins and minerals. It is the highest quality water you can find in the market. The water comes in an aluminum can so you don’t have to worry about leaving a plastic bottle behind that will take 450 years to decompose.
Aluminum recycling is both economically and environmentally effective, as recycled aluminum requires only 5% of the energy used to make primary aluminum, and can have the same properties as the parent metal. In fact, aluminum can be recycled endlessly without loss of material properties.
With this launch, the company aims to grab its share of the pie from the market in Indian which is worth 60 billion dollars. The local brand within Delhi aims to become a regional brand very soon and target consumers to acquire the taste of mineral canned water.
Kartik Rajput and Kushagra Sharma co-founded VOLNAA in 2020 to bring natural mineral water with a 7.9 pH level sourced from the Himalayas. “VOLNAA means waves and we have taken this term to make India plastic-free by serving consumers with natural mineral water in cans,” Sharma said. He added that the product can go from the shelf to the bins and back to the shelf again within a period of 60 days. “Giving a new shape to packaged water, from bottled water to canned water, VOLNAA’s 100% recyclable cans has a new technology to relock the lids,” added Rajput.