White-Westinghouse announces the launch of new range of Semi-Automatic washing machines in India; aims to capture 2% market share

New Delhi, 15th June 2023: Super Plastronics Pvt Ltd has announced the launch of a new White-Westinghouse washing machines series at a starting price of INR 9,499The brand has introduced 5 semi-automatic washing machines – 9.5 Kg, 10 Kg, 11 Kg, 11 Kg (Glass lid model), and 12 Kg (Glass lid model). The products will be available for sale on Amazon India from 19th June 2023.

The washing machines are enabled with hammer-wash technology which is a versatile stain-fighting solution for the customers. The durable and rust-free body of the machine ensures long-lasting performance. The double-waterfall technology of the machine ensures equal saturation & coverage for effective cleaning and consistent water flow for thorough cleaning. The powerful dryer dries clothes 10 times faster than traditional dryers which makes these washing machines a complete package for customers who are aiming for a one-stop solution to all of their washing needs.

According to Mrs. Pallavi Singh, Vice President, Super Plastronics Pvt Ltd, a Licensee for White-Westinghouse, “It gives us immense pleasure to launch our latest offerings which will deliver a seamless washing experience to our customers. We are committed to delivering a great experience to our customers at very affordable prices. With this launch, the company aims for a turnover of 100-150cr.”

White-Westinghouse forayed into the Fully Automatic Washing Machines category in both Top and Front load models, in September 2021 with an ambitious target of selling 30,000 units. Some of the key features of its fully automatic models include an inbuilt heater, 15 wash programs, and a diamond-cut drum. The machines have been developed keeping Indian consumers in mind which generate less noise, are shock and rust-resistant, highly durable giving them a longer life. The washing machine also comes with 5 years of warranty on the motor. White-Westinghouse is a 100-year-old American consumer appliance brand. The brand sells appliances in more than 45 countries across the world. The company entered the appliances manufacturing business by acquiring Copeman Electric Stove Company in 1917.

Prices of the newly launched models-

Model Name Type Launch Price Regular Price
SFW9500 Semi Automatic Top Loading 9,499 9999
SFW1000 Semi Automatic Top Loading 10,499 10999
SFW1100 Semi Automatic Top Loading 11,499 11999
SFW110G Semi Automatic Top Loading 11,999 12499
SFW1200 Semi Automatic Top Loading 12,999 13499



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