New Delhi, 28th August 2023: Super Plastronics Pvt Ltd has announced the launch of the new White-Westinghouse washing machines series at a starting price of INR 7,333. The brand has introduced 9 washing machines under the SFW series. The washing machines are available in 7 variants- 7 Kg (Plastic), 7.5 Kg (Plastic), 8.5 Kg (Plastic), 8 Kg (Toughened glass), 8.5 Kg (Toughened glass), 10.5 Kg (Plastic) and 12 Kg (Plastic). The products will be available for sale on 28 June 2023.
The washing machines are coupled with salient features such as 1600 RPM, Soak option, 3D Rollers, IPX4 Rating, turbo dry spin, conventional design to increase durability, a specially designed detergent box, and waterfall technology to help the detergent mix well in the water to aid in the soaking process
According to Mrs. Pallavi Singh, Vice President, Super Plastronics Pvt Ltd, a Licensee for White-Westinghouse, “We aim to offer our customers a stain-free festive season with the launch of our all-new washing machines. We are determined to deliver the best-in-class technology products to our customers at very affordable prices. We are thankful to our customers for the support that they have extended to us over the years.”
White-Westinghouse forayed into the Fully Automatic Washing Machines category in both Top and Front load models, in September 2021 with an ambitious target of selling 30,000 units. Some of the key features of its fully automatic models include an inbuilt heater, 15 wash programs, and a diamond-cut drum. The machines have been developed keeping Indian consumers in mind which generate less noise, are shock and rust-resistant, highly durable giving them a longer life. The washing machine also comes with a 5-year warranty on the motor. White-Westinghouse is a 100-year-old American consumer appliance brand. The brand sells appliances in more than 45 countries across the world. The company entered the appliances manufacturing business by acquiring Copeman Electric Stove Company in 1917.
Prices of the newly launched models-
| Type | Models | Capacity | Color | Launch Price | MRP |
| Plastic | SFW7000 | 7 kg | Burgundy | 7333 | 10,499 |
| SFW7500 | 7.5 kg | White & Black | 7777 | 11,499 | |
| SFW8500 | 8.5 kg | White & Black | 8888 | 12,499 | |
| Glass (Toughened) | SFW8000G | 8 kg | White & Black | 9333 | 12,999 |
| SFW8500G | 8.5 kg | White & Black | 9777 | 13,999 | |
| Plastic | SFW1050 | 10.5 kg | White & Black | 10,999 | 14,999 |
| SFW120P | 12 kg | White & Black | 12,499 | 16,999 |