Mumbai, 11th June, 2021-Syska Group, the leading FMEG brand in India today announced the expansion of its partnership with India’s homegrown e-commerce marketplace Flipkart with the launch of Syska Bolt SW200 smartwatch. This comes on the back of Syska’s foray into the fast-growing smartwatch segment last year with Flipkart to cater to the growing demand for fitness essentials across the country.
Syska Bolt Smartwatch has been designed keeping in mind the current situation caused due to the pandemic and ensures in-depth focus on health and wellness for users through its innovative features. The smartwatch is slim, casual and comfortable to wear round-the-clock as it is designed with a super light geometric case and is an upgrade to last year’s SW100.
Commenting on the launch of the Syska SW200 Bolt Smartwatch, Mr. Gurumukh Uttamchandani, Executive Director, Syska Group said, “The Syska Group is a diversified organization operating into various segments to ease the daily lives of our customers. Our venture into the smartwatch segment last year met with great success which encouraged us to launch the Syska Bolt SW200 with improved functionalities to cater to the health and wellness needs of our customers. In this journey, Flipkart has been a great partner in taking Syska’s offerings to every household and helping us better understand the customer needs with years of its experience serving millions of its users across the country”.
Smartwatches have been a fast-growing segment in the wearable space as an increasing number of customers prioritize their health and wellness. According to market research firm International Data Corporation (IDC), the Indian wearable market (including smartwatches) grew 144.3 percent year-over-year (YoY) in 2020 making India the only country in the top 20 to have triple-digit growth.
Rakesh Krishnan, Senior Director at Electronics, Flipkart said, “As one of the fastest-growing markets for wearables, particularly smart watches, in the world, Flipkart understands the evolving requirements of our customers and closely works with our brand partners to bring the best-in-class technology solutions to our customers’ doorstep. The pandemic has significantly altered the customer purchase patterns and we are proud to be at the forefront of fulfilling these nuanced requirements in a safe and hygienic manner. Syska has been a natural ally in this endeavour and we are happy to witness our long-standing partnership expand into newer segments and create a shared value for all the stakeholders, including customers”.
Innovative features of the Syska SW200 Smartwatch –
- Female Health Tracking – With an aim to support the well-being of women, Syska Bolt has added an innovative feature for female health tracking which lets females track and monitor their menstrual cycle, ovulation period, pregnancy period, and much more.
- 100+ versatile cloud watch faces – Personalize your watch according to your mood. With over 100+ fancy cloud watch faces offered by the Syska Bolt Smartwatch, you can choose to adorn a new style each day depending upon the occasion and mood. A quick switch from classic to modern and back is easily possible. You can also choose any image from your phone gallery to create a custom watch face.
- Hand Sanitization Reminder – Considering the ongoing pandemic, Syska has added an innovative feature through a hand sanitization reminder in the smartwatch, which reminds you to sanitize your hands at regular intervals and keep you alert if you touch an unknown surface.
- Weather Report – Syska Bolt SW200 Smartwatch has added yet another interesting feature that showcases weather status such as temperature and also updates you on weather conditions such as rainy, cloudy, or sunny.
- Water Reminder – Drinking an adequate amount of water throughout the day is very crucial. With the Syska Bolt water reminder feature, you can keep a track of your daily water intake and stay hydrated.
- Spo2 Monitoring – Syska believes in supporting consumers in taking utmost care of their health and has added the Spo2 monitoring feature to measure blood oxygen levels.
- Music and Camera Control – The smartwatch allows you to take control of your playlist from your wrist with just a tap to play, pause or stop. Not just that, you can also use your watch to click a picture with your watch as it enables a camera control feature.
- Sedentary Alert – Syska Bolt provides timely alerts that put you back on track with your active lifestyle through our sedentary movement alert feature.
- Health Tracking – The new SW200 watch comes with an improved heart rate monitor which can help you keep a track of it anytime on the go.
- Multi-Sports Mode – Get your gear on as the new Syska Bolt comes with pre-loaded sports modes such as cricket, badminton, swimming, running, cycling, hiking, and much more for you to accurately track your favorite sport and stay active and fit.
- Smart Notifications – With the smart notification feature, you can get easy access to calls, messages, emails, and other notifications on the go on your all-new Syska Bolt. All you need to do is switch on the ‘Notification Reminder’ on your Syska Fit Bolt App to never miss an update.
Syska SW200 smartwatch has been developed to enable consumers in prioritizing their health and wellbeing, using the watch features such as tracking sleep to monitoring steps, blood oxygen levels, heart rate, and much more. Syska Bolt SW200 comes in three colors – Black, blue, and green. The MRP of the product is INR 5,499 but it will be available at an attractive offer of INR 2,499 on Flipkart.